How to Find a Terrific Copywriter
If you want to use the internet to generate an income, you'll need a web site. If you want that website to help you bring in money, it must be very well written. Unless you are a seasoned copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A good copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some copywriters are very gifted. Some dream of having talent but are just trying to make some bucks because they've heard that online copywriting is a breeze. Here is how you will be able to tell them apart.
Does the copywriter have his or her own website? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, a few samples and whatever else they feel the need to share. If they don't have a site of their own, how can they assist you with yours? Observe the copy on their website too. If you discover several errors, this is a bad sign.
Do you respond favorably as you are reading the copy on the writer's website? This involves more than just finding grammar and syntax errors. Does the copy make you have any type of emotional response? Does the copy move you to like the copywriter? Does it make you copywriter freelance jobs feel like you want to find out more about the writer and go on reading? Does the web site copy make you feel like you should hire the writer immediately? Does it make you want to run the other way? Does the copy push you to be inflamed? All of these are important reactions and you must heed them.
Look into the writer's's background a bit. Look for reviews for the writer on third-party websites and forums. It is apt that the only reviews on the copywriter's website are going to be positive ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews demand your special attention. You have to also request the writer for a couple of references. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is essential to actually browse through any samples given to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing reads like it was stolen from Wikipedia or is especially vague, you need to find someone else.
There are a number of different ways to discover if a copywriter is worth paying for. You must do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.